More than just a broker

Black silhouette of a stylized bird perched on a curved branch.
A timeline infographic with a yellow line and white circles highlighting steps for a supply chain service, featuring text in green about market knowledge, logistics, and building supply chain relationships.

UpWaste’s founder, Lynne Loo, has worked for directly alongside growers, processors, and food & beverage manufacturers across Australia for 5+ years as a researcher, finding solutions for their food waste.

Seeing businesses come up against some common barriers to commercialising value-added by-products was Lynne’s motivation for starting UpWaste in September 2025.

Lynne is driven by helping growers realise more value from their crops and by seeing as much of Australia’s high-quality products used.

A young woman smiling outdoors next to a large tree and green shrubbery under a clear blue sky.